POST PRODUCTION: STATE OF THE INDUSTRY 2023
First published on Campaign Brief September 2023
Rising to the challenge of this year’s tightening budgets and finding new ways to integrate AI and emerging technologies into their workflows, Australia’s top post production companies have also welcomed a slate of new talent and creative briefs from all corners of the country. Campaign Brief catches up with the industry’s leading post houses for a behind-the-scenes look.
“We foster an open creative door policy in that we love to pull together the best creative teams across the country for each project we tackle, and we love to collaborate and create beautiful work, and meet new talented artists.”
McDonald, CEO OF 3P STUDIO CREATIVE GROUP, is finding a greater need for specialist collaborations is areas such as sound, colour and editorial.
Says McDonald: “We foster an open creative door policy in that we love to pull together the best creative teams across the country for each project we tackle, and we love to collaborate and create beautiful work, and meet new talented artists.
She adds: “I surprisingly enough started this business years ago on forced shortened maternity leave. We started predominantly as an editorial company and have grown from three artists in 2016 into one of the largest independently artist owned full-service post production companies in Southeast Queens-land with a very strong portfolio in animation.”
DOUBLEPLUSGOOD’S most successful piece of work was its animation for ‘Tales from the Track’ via VMLY&R, earning the studio an Animation Film Craft nomination at this year’s Cannes Lion Awards. DOUBLEPLUSGOOD’S artists illustrated, animated and sound mixed the entire piece. The studio also ramped up its VFX capabilities with projects such as Ladbrokes ‘Spring’ via The Monkeys, where the team populated the rolling hills of New Zealand with hundreds of CGI flowers, along with creating a mixture of Illustration and 3D fantasy worlds for Bond Universities ‘Stand Out’ campaign. CGI work in the global release of the new One Plus 11 phone via Sweetshop was another highlight. McDonald adds: “A personal favourite of mine is our recent work on the Australia Post campaign via Carbon Creative to promote the use of Traditional Indigenous place names in addresses – that one was pretty special.”